How one devastating shipment error inspired founder Waleed to create a solution that would protect thousands of brands from the same fate.
A phone call I'll never forget...
"Waleed, we've lost everything."
It was 2 AM when I received that call from a client whose brand I'd been helping launch on Amazon. A simple mistake in the FBA shipment plan had cascaded into a nightmare:
That night, lying awake at 3 AM, I couldn't stop thinking: "This should never have happened. There has to be a better way."
It wasn't just one mistake. It was a broken system.
Every platform—Amazon, Walmart, eBay, Etsy, Shopify—has its own unique interface, algorithm, policies, and approval processes. Mastering all of them is humanly impossible for one person.
Brands were forced to hire separate agencies for product research, listing creation, design, PPC, and more. No one took full ownership. Communication broke down. Mistakes multiplied.
New sellers were learning through expensive trial and error—losing thousands in inventory, advertising budget, and time before finally figuring things out.
What if one team could handle everything?
Instead of forcing brands to juggle 10 different agencies, what if we created a single team with designated experts for each platform? A team that:
That's when SetupMyStore® was born.
Five years of building, learning, and helping brands succeed
Started with a small team and a big mission: protect brands from costly mistakes. Launched our first 50 brands with zero account suspensions.
Expanded to 6+ platforms. Launched famous brands like Octane Energy Drink and Herb Good. Passed 500 brands launched milestone. Built specialized teams for each platform.
1,500+ brands launched. 150+ brands managed and scaled long-term. Became the go-to partner for startups and small businesses. Integrated AI tools for faster, smarter execution.
What drives us every single day
To make e-commerce success accessible to every entrepreneur—regardless of their technical knowledge or budget—by providing expert guidance, platform mastery, and complete ownership of their journey from launch to scale.
Because we've seen the dreams destroyed by preventable mistakes. We've felt the frustration of platform complexity. We know the cost of hiring 10 different agencies. We're here to make sure you never experience that pain.
"I personally oversee every project. I make sure you have one dedicated expert guiding your journey. I ensure we protect your brand from costly mistakes. Your success is my responsibility—not just a promise, but a personal commitment."
— Waleed, Founder of SetupMyStore®
Let's make sure your brand launches right—without the costly mistakes, without the fragmented agencies, and with complete peace of mind.
24-Hour Response Guarantee | Founder-Led Projects | 1,500+ Brands Launched